6 Moments That Built EventfulSG, From 10K on TikTok to Grab

The six moments, in order

Written out with the dates from the post:

• 16 April 2024 · first 10,000 followers on TikTok
• 13 July 2025 · the only approved media post on the SIDES opening
• 18 September 2025 · Grab became a client
• 21 September 2025 · the Eventful logo on an event poster, as an official media partner
• 24 October 2025 · first networking event
• and the friends made along the way

Big potato is the Singlish way of saying you felt like somebody for a minute. Eighteen months separate the first item on that list from the last, which is the part worth noticing. If you want the current chapter, we are taking the page into Malaysia now.

What the SIDES moment actually was

SIDES is the fried chicken chain founded by KSI and the rest of the Sidemen, the British YouTube group. Its Bugis+ outlet at 201 Victoria Street, #03-25/26, opened on 5 June 2025 and was the brand's first anywhere outside the UK. Over a hundred people queued on day one.

Being the only media account approved to post the opening is not a follower-count thing, it is an access thing, and access is the whole job. Bugis+ is a two-minute walk from Bugis MRT, and if you are heading down there our Bugis food guide covers what else is worth eating in that stretch.

Why post a list like this at all

Because the numbers everyone shows off, follower counts and view counts, are not what changed anything. A brand replying to an email did. A logo printed on someone else's poster did. Walking into a room of strangers with a name tag on did.

The last slide says it plainly: here is to more big potato moments, for everyone. If you are building something in Singapore and it feels slow, eighteen months is what the list above actually took.

FAQs

What is EventfulSG?

A Singapore food and events media page, @eventful_sg on Instagram and @eventfulsg on TikTok, run by Joston Peh. It covers openings, deals and events, works with brands on campaigns, and runs limited pre-order food drops at eventful-sg.com.

What does big potato mean?

It is Singlish for a big shot. Used the way it is in this post, it means a moment where you felt like somebody.

When did SIDES open in Singapore?

SIDES by the Sidemen opened at Bugis+, 201 Victoria Street, #03-25/26, on 5 June 2025. It was the chain's first outlet outside the UK.

How do I work with Eventful?

Through the advertise page on eventful-sg.com, or by emailing contact@eventful-sg.com.