Cellarbration Singapore 2026: Outlets, Promos, the $129 Mystery Box

What is Cellarbration?

Cellarbration started in 2012. Their About Us page describes them as the first local online alcohol delivery platform to launch in Singapore, and as an online and retail shop for beers, wines, spirits and whiskies. Today that means a big website with free delivery and a 90-minute express option, 9 physical stores, a free loyalty programme called Cellar Rewards, and a Telegram channel that gives you a $5 voucher for joining.

If you have been to CellarFiesta at Suntec, you have met them already: it is their free alcohol festival, and we ran a bottle giveaway with them ahead of CellarFiesta 2026. This October they also packed something you cannot get from them directly, the Cellarbration Wine Mystery Box, more on that below.

One piece of business news, for completeness. At the end of September 2026, Octopus (APAC) Holdings announced that its subsidiary ODN would manage selected Cellarbration outlets plus the online shop and corporate events from 1 October 2026, while Cellarbration keeps running the outlets ODN does not manage. When we checked on 15 October, the website, the delivery terms and the list of 9 stores were the same as before.

Cellarbration outlets in Singapore: all 9, with hours

Straight from cellarbration.com.sg/visit-our-stores, rechecked on 15 October 2026. Every store carries the same note: hours may vary on public holidays.

Ubi Showroom: 361 Ubi Road 3, #01-00. 10am to 8pm daily.
Plaza Singapura: 68 Orchard Road, #B2-63. 11am to 9.30pm daily.
The Seletar Mall: 33 Sengkang West Avenue, #B1-23. 11am to 9.30pm daily.
Marina Square: 6 Raffles Boulevard, #03-216A. 11am to 9.30pm daily.
Northpoint City (North Wing): 930 Yishun Avenue, #B2-16. 11am to 9.30pm daily.
Downtown East: 1 Pasir Ris Close, #01-314. 11am to 9.30pm daily.
The Rail Mall: 462 Upper Bukit Timah Road. 11am to 9pm daily.
Tampines Mall: 4 Tampines Central 5, #B1-K8. 11am to 9.30pm daily.
United Square: 101 Thomson Road, #B1-56C. 11am to 9pm daily.

Go to Ubi if you want range, it is the standalone showroom with the Rare and Fine section, but note it closes at 8pm. Plaza Singapura and Marina Square are the easy ones in town. Nearest MRT for each, and which store suits what, is in our Cellarbration outlets guide.

Cellarbration promos in October 2026

Read off cellarbration.com.sg on 15 October 2026. Banners rotate, so treat this as a snapshot.

October Mega Sale. The top menu link, with a 10.10 Bestsellers banner on the homepage. Examples printed on the banner: a 20-bottle case of Paulaner Weissbier at $55 (usual $126 on the banner, best before 31 October 2026) and The Glenlivet at $69.90 (usual $126).

Mix and Match Wine Promo. 10% off 2 bottles, 15% off 3 bottles and above, on wines from France, Spain and Italy. The banner says selected bottles only.

Always on. Free next-day delivery with no minimum spend if you order by 11.59pm, delivered 11am to 11pm. Free same-day delivery from S$150 if you order by 4pm, otherwise S$9.90. A 90-minute express option at a flat S$19.90 for orders placed between 11am and 7pm. Plus the $5 voucher for joining their Telegram channel, t.me/CellarbrationSG, and points through Cellar Rewards.

What changed since our first check on 7 October, and why we do not print coupon-site codes, is in Cellarbration promo October 2026.

The Cellarbration Wine Mystery Box, only on Eventful

This is Eventful Drop #005, made with Cellarbration. You take a 6-question Which wine are you? quiz, it sorts you into one of five collections (The Velvet Collection, Crisp & Bright Bundle, The Cellarbration Trio, The Discovery Reserve or The Grand Experience), and the Cellarbration cellar team packs three premium wines to match, plus a personality card that explains the pick and one random gift. The box is sealed before it leaves, and the bottles are never named before delivery.

$129 per box, GST included, nothing added at checkout. Free delivery anywhere in Singapore within 3 working days, Monday to Friday, in daytime windows. No self collection, not even at a Cellarbration store. 150 boxes in total, max 2 per person. Orders opened Wednesday 7 October 2026 at 12am and close Tuesday 27 October 2026 at 11.59pm, or earlier if the 150 go first. Strictly 18+: someone 18 or older has to receive the box and photo ID may be checked at the door.

It is not on cellarbration.com.sg and not on any of the 9 store shelves. The only checkout is the Drop #005 page, paid by PayNow, Apple Pay or card through Shopify.

Everything else we wrote about Cellarbration and the box

Pick the question you actually have.

Why the Cellarbration mystery box is only on Eventful
The full Drop #005 guide: quiz, collections, delivery
All 6 quiz questions, and where each answer leans
Is the $129 box worth it? The maths
What we can and cannot tell you about what is inside
The random gift and the personality card
Sending it as a gift to someone else's address
Wine delivery rules in Singapore: the 10.30pm law and ID
How fast 150 boxes go, and how Drop #005 is doing
What our reel of the box shows

New to drops in general? Here is how Eventful Drops works.

FAQs

What is Cellarbration?

Cellarbration is a Singapore alcohol retailer founded in 2012 that sells wine, spirits, beer and whisky online at cellarbration.com.sg and in 9 retail stores. Their About Us page calls them the first local online alcohol delivery platform in Singapore.

How many Cellarbration outlets are there in Singapore?

Nine, per their store page on 15 October 2026: Ubi Showroom, Plaza Singapura, The Seletar Mall, Marina Square, Northpoint City, Downtown East, The Rail Mall, Tampines Mall and United Square. Mall stores open 11am and close at 9pm or 9.30pm, Ubi runs 10am to 8pm.

Does Cellarbration deliver for free?

Yes. Next-day delivery is free with no minimum spend if you order by 11.59pm. Same-day is free from S$150 if you order by 4pm, otherwise S$9.90, and 90-minute express is a flat S$19.90. Singapore addresses only.

What Cellarbration promos are on in October 2026?

On 15 October 2026 their site ran an October Mega Sale with 10.10 Bestsellers prices and a Mix and Match Wine Promo at 10% off 2 bottles or 15% off 3 and above on selected French, Spanish and Italian wines, plus a $5 voucher for joining their Telegram channel.

Can I buy the Cellarbration Wine Mystery Box in their stores?

No. The $129 Wine Mystery Box is a Cellarbration x Eventful drop sold only at eventful-sg.com/drop-005. It is not on cellarbration.com.sg or in any of their 9 stores, and there is no self collection.

How do I order the Cellarbration Wine Mystery Box?

Go to eventful-sg.com/drop-005, take the 6-question wine quiz, then check out. It is $129 with GST and free islandwide delivery within 3 working days, max 2 per person, 150 boxes, until 27 October 2026 at 11.59pm. 18+ only.

Is the Wine Mystery Box an official Cellarbration product?

Yes. It is an official Cellarbration x Eventful collaboration: the Cellarbration cellar team picks, packs and seals every box, and Eventful runs the drop and checkout.