Guess the Brand: The Street Game We Play on Instagram

Why the game works on the street and not in a studio

The bit only lands because people answer fast. Give someone a logo, a shoe, a face, and three seconds, and you get an honest answer instead of a rehearsed one. Half the fun in the comments is people arguing with the answer from their sofa, which is exactly the point.

We film in food courts and mall atriums because that is where people are already standing still. Nobody stops for a camera on Orchard Road at 6pm. If you want the longer version of how we build formats like this, we wrote it up in how EventfulSG got over 10 million monthly views.

The $50 giveaway attached to it

One follower gets $50 a month. There is no tagging, no sharing to stories, no comment quota. Following is the entry, and that is deliberate: we explained why in $50 a month to one follower, and the draw method is set out in how the draw is actually picked.

One thing worth repeating. We never DM you first to say you have won, and we never ask for a fee, an OTP or bank details. If a message does any of that, it is a scam. Read how to tell a fake winner DM before you reply to anything.

FAQs

How do I enter the Eventful $50 giveaway?

Follow @eventful_sg on Instagram. That is the only entry step. There is no tagging, sharing or commenting requirement.

How often is the $50 given away?

Once a month, to one follower.

Will Eventful DM me if I win?

We announce winners publicly on our own account first. We never ask a winner for payment, an OTP or bank login details. Any message that does is a scam.