Rokeby Protein Milk Smoothie at $3.95: The 8-Year Anniversary Deal
Rokeby dropped its Protein Milk Smoothie to $3.95 a bottle from 11 June to 5 July 2026, down from the usual $5.05, to mark eight years in Singapore. It was the brand's first ever discount here, and it did not run everywhere at once: it moved retailer by retailer, one week each.
It ran until 5 July 2026. We keep the page up because people still search for it and the details are worth having, but do not make the trip on the strength of this article. For what is actually on right now, see things to do this weekend.
The rotation is the part people missed
The promo cycled through four chains rather than running in all of them together. Cold Storage took 11 to 17 June, FairPrice 18 to 24 June, Sheng Siong 25 June to 1 July, and 7-Eleven 2 to 5 July. So if you walked into a Sheng Siong in the third week of June expecting $3.95, you paid full price. Worth remembering for the next one, because rotating promos are increasingly how SG grocery deals get run.
Is $3.95 actually good for 30g of protein
Each 425ml bottle carries 30g of protein, made with Australian milk, in Strawberry, Dutch Chocolate and Banana Honey with Cinnamon. At $5.05 that is about 17 cents a gram, which is why most gym people buy powder instead. At $3.95 it lands at roughly 13 cents a gram for something already cold and already mixed. That is the honest case for it: convenience, not value. It will never beat a tub of whey on cost. For more of the everyday deals we track, see our student meal deals in Singapore.
At a glance
Good to know
· Check which chain the week belonged to before making the trip. The price only dropped in one retailer at a time.
· Dutch Chocolate is the one that empties first in the chiller. Strawberry usually still has stock.
· If you drink these daily, powder is still far cheaper. This is a deal on convenience, not on protein.
FAQs
How much was the Rokeby anniversary promotion?
$3.95 per bottle, down from the usual retail price of $5.05, from 11 June to 5 July 2026.
Where could you buy Rokeby at $3.95?
It rotated weekly: Cold Storage 11 to 17 June, FairPrice 18 to 24 June, Sheng Siong 25 June to 1 July, and 7-Eleven 2 to 5 July 2026.
How much protein is in a Rokeby Protein Milk Smoothie?
30g of protein per 425ml bottle, made with Australian milk. Flavours include Strawberry, Dutch Chocolate and Banana Honey with Cinnamon.
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