How Our Posts Brought 1,000+ Shoppers to an Audio Warehouse Sale

The sale we posted about

IMS Singapore ran a four-day audio warehouse sale at SKM Industrial Building, 60 Marsiling Road, from 4 to 7 December 2025. JBL, Harman Kardon and Denon, up to 80% off, items from $10. A distributor clearing boxes, in a tented loading bay near Republic Polytechnic, not exactly a mall atrium.

We covered it as it happened: the first announcement with the $288 JBL mahjong set, then what the sale actually looked like inside.

What three posts did

Our recap shows the three videos side by side: 496K views on the biggest one, 390.9K on the pinned reel and 156K on the third. Add the cross-posts on every platform and the total went past 1.7 million.

Then people actually showed up. Our result slides are the queue: shoppers lined up under the shelter and packed around the speaker boxes. By our count, more than 1,000 customers came through in two days.

Why a warehouse sale travelled

The hook was simple. Big brands, a floor price of $10, and a place most people would never have found on their own. The video only had to show the pallets and the price tags.

The other half is speed. Three posts in two days kept the sale in people's feeds while it was still on. A sale that lasts four days cannot wait a week for a post to warm up. Same lesson as our $2.80 banh mi case study, where one post sent 612 people to a small shop on Arab Street.

Got an event, product or F&B to feature?

If you have a great event, a product people want, or food and service you are proud of, we do features like this. Start at eventful-sg.com/advertise, email contact@eventful-sg.com, or DM @eventful_sg the word FEATURE on Instagram. Every post lands differently, so we never promise a number.

FAQs

How many customers did Eventful bring to the audio warehouse sale?

By our own count, more than 1,000 customers walked in over two days after our posts on the IMS Singapore audio warehouse sale at Marsiling.

How many views did the posts get?

Over 1.7 million views across TikTok, Instagram and Lemon8, from three posts within two days. The top three videos had 496K, 390.9K and 156K views.

When and where was the IMS audio warehouse sale?

4 to 7 December 2025, 9am to 6pm, at SKM Industrial Building, 60 Marsiling Road. It has ended.

How do I get my business featured by Eventful?

DM @eventful_sg the word FEATURE on Instagram, email contact@eventful-sg.com, or start at eventful-sg.com/advertise.