Banh Mi Khong Arab Street: $2.80 Banh Mi, 612 Walk-ins From One Post

What Banh Mi Khong is, and where it went

The shop writes its name Bánh Mì Không?, question mark included. It baked its bread fresh every day, and the lunch deal was the reason we went: a $2.80 banh mi, 11am to 1pm only.

On 8 December 2025 it posted that it was temporarily closing at 40 Arab Street, to come back at a more suitable location with more space for customers. No new address yet. If you miss it, follow @banhmikhongsg, because that is where the reopening will land first.

What one post did

We filmed it with one line on screen: this place sells $2.80 authentic banh mi????. The video ran across TikTok, Instagram and Lemon8 and passed 289,000 views between them, with the biggest version at 176,400 plays.

Then the queue showed up. By our count, 612 customers walked in off that single post, and our recap puts the jump in customers at 800%. The shop posted its own video of the crowd with a thank-you, plus an honest note that it was still training staff to keep up. That is about the best review a small shop can give.

It is the same thing we are now trying to do on purpose with our plan to help 100 Singapore restaurants go viral.

Why a $2.80 banh mi travelled so far

The price did the work. Nobody needs convincing to try a $2.80 sandwich, so the caption only had to say the number and show the bread.

The shop then had to deliver, and the crowd in its own videos says it did. A post can bring people to the door once. Whether they come back is the food's job.

If you run an F&B business

Short and honest: if you have food and service you are proud of, we do features like this one. Start at eventful-sg.com/advertise, or DM @eventful_sg the word FEATURE on Instagram. Every post lands differently, so we never promise a number.

FAQs

Is Banh Mi Khong still open?

It announced on 8 December 2025 that its shop at 40 Arab Street was temporarily closing. The owners said they would return at a bigger location but had not announced one as of 1 October 2026. Check @banhmikhongsg on Instagram for updates.

Where was Banh Mi Khong?

40 Arab Street in Kampong Glam, a short walk from Bugis MRT.

How much was the banh mi at Banh Mi Khong?

When we featured it in March 2025, the shop sold a $2.80 banh mi from 11am to 1pm every day.

Is Banh Mi Kong the same shop as Banh Mi Khong?

Yes. Our Instagram post spelled it Banh Mi Kong. The shop writes its name Bánh Mì Không?.