Beauty Fiesta July 2025 Expo: Crowds, Queues and Was $10 Worth It
25 July 2025 · From our Instagram
Beauty Fiesta 2025 ran at Singapore Expo Hall 6A on 25 to 27 July and 1 to 3 August 2025, and the floor was packed: our video from opening weekend shows shoppers three deep around bins of NARS lipsticks. Entry was $10 and discounts went up to 90%. It has ended, so this is the honest version of what going was like.
This one has finished.
It ran until 3 August 2025. We keep the page up because people still search for it and the details are worth having, but do not make the trip on the strength of this article. For what is actually on right now, see things to do this weekend.
Think warehouse sale, not department store. Products sat in cardboard boxes on long tables, labelled by brand in marker pen, and you dug through them with a plastic bag in one hand. The NARS section was the busiest thing we filmed.
If you were buying one lipstick, no. The ticket ate most of the saving. If you had a list of things you already use, yes, easily. A NARS Air Matte Lip at $15 instead of $48 pays for the ticket on its own.
The ticket also got you into the daily lucky draws, so it was not money for nothing. We made the same call about the Christmas edition in our Beauty Fiesta Christmas 2025 tickets piece.
When was the best time to go
The sale opened 10am daily. The $1 drops were revealed on site each day, so the morning crowd was the deal hunters. Weekday-ish timing was not an option since it only ran Friday to Sunday, so Friday was the quieter bet.
Late evenings close to the 9.30pm finish were calmer, but popular shades were long gone by then.
At a glance
📍Location: Singapore Expo Hall 6A
🗓️When: 25th to 27th Jul and 1st to 3rd Aug
⏰Time: 10am to 9:30pm
🎫Tickets: $10 per ticket
Good to know
· Make a list of what you already use before you go. Impulse buys are how a $10 sale becomes a $400 one.
· Swatch on your hand, not your face. It gets crowded around the testers.
· Friday of each weekend was the least crowded day.
FAQs
Is Beauty Fiesta worth the $10 entry?
Only if you are buying several items you already use. One NARS lip at $15 instead of $48 covered the ticket at the July 2025 edition.
When was Beauty Fiesta 2025?
25 to 27 July and 1 to 3 August 2025, 10am to 9.30pm, at Singapore Expo Hall 6A. It has ended.
What is the best day to go to Beauty Fiesta?
Friday, the first day of each weekend run. It is less crowded and the stock has not been picked over yet.
Beauty Fiesta Christmas 2025: The Best Buys We Found at Expo10 December 2025
Beauty Fiesta Christmas 2025 Discounts: The 5 Best Deals We Saw10 December 2025
Beauty Fiesta Christmas 2025 Tickets: $10 Entry, $30 VIP5 December 2025
This story started as a post on our Instagram@eventful_sg on Instagram
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