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Tofu G Gave Away 1,460 Free Gelato Scoops: How It Worked

10 June 2026 · From our Instagram
Tofu G Gave Away 1,460 Free Gelato Scoops: How It Worked

Tofu G marked its first anniversary from 14 June 2026 by giving the first 365 customers at each outlet a free scoop, then 1-for-1 for the next 1,000 customers per outlet. Across four outlets that was 1,460 free scoops, and the brand put the total value of the run at over $50,000. It is finished, so here is what it was and where the shops are now.

The numbers behind the giveaway

Two tiers, both per outlet, not islandwide totals:

First 365 customers at each outlet: one free scoop, choice of Pomegranate, Vegan Tofu or Rich Chocolate. Tofu G valued this at $11,680.
Next 1,000 customers at each outlet: 1-for-1 gelato, valued at $32,000.

Tofu G poster offering 365 free gelato scoops per outlet in pomegranate, vegan tofu and rich chocolate
Photo: @tofug.sg on Instagram
Tofu G poster offering 1-for-1 gelato for the next 1,000 customers at each outlet
Photo: @tofug.sg on Instagram
365 free scoops across four outlets is where the 1,460 figure comes from. Doing it per outlet rather than islandwide is the right call for a queue, because it stops one Orchard store absorbing the entire giveaway before lunch.

Free-scoop runs like this are the most reliably chaotic thing in Singapore food. We saw the same pattern at Burnt Cones' $1 scoops at Paragon.

What Tofu G is, and where to find it now

Tofu G is Korean tofu gelato, which sounds like a health-food compromise and mostly is not. It is soy-based, higher in protein and lower in fat than dairy ice cream, though it is not dairy-free. The brand calls itself Singapore's first tofu gelato.

Five outlets, all listed on their own site:
Mandarin Gallery, 333A Orchard Rd, #02-26
Takashimaya, 391 Orchard Rd, #B1-29
97 Amoy Street
UE Square, 81 Clemenceau Ave, #01-19
Waterway Point, 83 Punggol Central, #01-53

Order the original tofu first. Black sesame is the crowd-pleaser and the sweet corn is the one people argue about, but the plain one is the point of the whole exercise. Pomegranate was made for the anniversary run and reads more sorbet than gelato.

If froyo and gelato launches are your thing, the Yo-Chi pandan flavour is the other one worth a detour.

Good to know

· Anniversary and opening freebies at Tofu G are counted per outlet. The quieter outlet is the better queue.

· Amoy Street empties on weekends when the CBD does. Best odds for a walk-in.

· The original tofu flavour is the honest test of the brand. Judge them on that one.

FAQs

Is the Tofu G free gelato still on?

No. The first anniversary run started 14 June 2026 and ended once the per-outlet caps were hit. There is no ongoing free scoop offer.

How many free scoops did Tofu G give away?

365 per outlet across four outlets, so 1,460 in total, followed by 1-for-1 for the next 1,000 customers at each outlet.

Where are the Tofu G outlets in Singapore?

Mandarin Gallery #02-26, Takashimaya #B1-29, 97 Amoy Street, UE Square #01-19 and Waterway Point #01-53.

Is tofu gelato dairy-free?

No. Tofu G's gelato is soy-based and lower in fat than regular ice cream, but it is not dairy-free. Check with staff if you have an allergy.

This story started as a post on our Instagram@eventful_sg on Instagram
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