MINISO x mofusand Singapore 2025: The Pop-Up From Start to Finish

The announcement

Our post that day was mostly capital letters, which tells you how long mofusand fans here had been waiting. MINISO billed it as the first ever MINISO x mofusand pop-up in Singapore, and the theme was the Ice Cream Series: cats in cone hats, cats in striped sundae cups, a cat with a scoop and a strawberry on its head.

The slides gave you the address, the dates and "opening hours: TBC". Everything after that came out in pieces, and we covered each one.

How it played out, date by date

5 December: the announcement, this post. 7 December: we opened a giveaway with MINISO for five gift sets that ran to the 20th. 12 December: MINISO's renders of the pink and mint parlour, with the purchase limits, which we broke down in our layout preview.

16 December: we caught it mid-build in the atrium. 18 December: our walk-through with the shelf prices, in the full pop-up piece. 20 December: doors open. 11 January 2026: last day.

What the first slides already told you

Two things on the promo slide decided how people shopped. The ice cream cup keychain plushies were capped at 2 per customer, and the $21.90 Big-Head Pillow was a pop-up exclusive capped at 1 per customer. Buy a $28.90 Big Plush Toy and you got a free Fuji Instax mini photo.

Caps like that mean one thing: come on the first weekend. Anyone who read the slides on 5 December and still went in January found the shelves a lot thinner.