That "Coming Up" Teaser: What We Were Actually Building

What a drop is, in one paragraph

We agree a limited run with a partner, open it for a fixed window, and then close it. Nothing gets restocked and nothing is held back for a second wave. Drop #001 was a mystery cheese box, capped at 150 and sold through on launch night. Drop #002 is a Zouk pre-drink package at $129, also capped at 150. The full explainer lives in what is a food drop.

Why we tease before we launch

Because a drop only stays open a couple of weeks and a cap of 150 goes fast. Teasing gives people a chance to be ready at the hour it opens rather than finding out afterwards. Drops go live in our Telegram channel first, which is the practical reason to be on it if you actually want one rather than reading about it later.

FAQs

What was the 'coming up' teaser about?

It was a teaser for an Eventful drop, our limited-run pre-orders with a fixed cap and a fixed close date.

What is an Eventful drop?

A limited run agreed with a partner, sold for a fixed window and then closed. Nothing is restocked and nothing is held back.

Where do drops launch first?

In our Telegram channel, ahead of the Instagram post.

What has been dropped so far?

Drop #001 was a mystery cheese box capped at 150. Drop #002 is a Zouk pre-drink package at $129, also capped at 150.