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HERITAGE · BUSINESS STORIES

Yo-Chi’s Amy Bell: Learn by Doing and Support the People on the Floor

7 October 2025 · Updated 11 November 2026 · Heritage by Eventful

Amy Bell’s three lessons start with learning from failure. The original slides then explore creating a welcoming place customers want to spend time in and treating management as support for the people doing the work. It is a business story about the experience around the product, not just the frozen yoghurt.

Yo-Chi’s Amy Bell: Learn by Doing and Support the People on the Floor: original slide 1
Original Instagram cover, published 2025-10-07. Shown in full without cropping. Credit: Heritage / Eventful.

The original caption

Yo-Chi’s explosive success in Singapore didn’t come just like that. It takes a lot of experience, consistency, and quality to bring such an amazing experience to everyone that walks into Yo-Chi.

This is Amy Bell’s advice on building a truly successful customer-centric brand in Singapore.

@amy_k_bell @iloveyochi.sg @iloveyochi

#business #entrepreneur #entrepreneurship #motivation

A little context

Original October 2025 feature. The cover’s weekly Nutella quantity is a historical reported figure, not a current measurement. The final event teaser is historical.

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