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HERITAGE · BUSINESS STORIES

Starting a Company Before Everything Is Ready

20 August 2025 · Updated 11 November 2026 · Heritage by Eventful

Heritage’s Reid Hoffman quote post compares starting a company to assembling a plane on the way down. A reflection on uncertainty, not a promise of success.

Starting a Company Before Everything Is Ready: original slide 1
Original Instagram cover, published 2025-08-20. Shown in full without cropping. Credit: Heritage / Eventful.

The original caption

There’s no way of knowing what will happen next. You could very well fail spectacularly, or well, succeed.

Perfection isn’t the key to success, consistency and guts are. Don’t be afraid to take the leap of faith.

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A little context

Archive post: the original images and figures belong to its publication date. Quote attribution reproduced from original post, not independently authenticated.

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