HERITAGE · BUSINESS STORIES

Cheeselads: Three Lessons From Alfred, Leonard and Chloe

16 July 2025 · Updated 11 November 2026 · Heritage by Eventful

The Cheeselads story focuses on grit, owning the problems in your business and sticking with work you love. Revenue figures are attributed to the original interview.

Cheeselads: Three Lessons From Alfred, Leonard and Chloe: original slide 1 — Original Instagram cover, published 2025-07-16. Shown in full without cropping. Credit: Heritage / Eventful.

The original story, slide by slide

Archive post: the original images and figures belong to its publication date.

Swipe or scroll sideways to read all 6 slides in order. View the original on Instagram.

Slide 2 of 6: Cheeselads: Three Lessons From Alfred, Leonard and Chloe: original slide 2

Slide 3 of 6: Cheeselads: Three Lessons From Alfred, Leonard and Chloe: original slide 3

Slide 4 of 6: Cheeselads: Three Lessons From Alfred, Leonard and Chloe: original slide 4

Slide 5 of 6: Cheeselads: Three Lessons From Alfred, Leonard and Chloe: original slide 5

Slide 6 of 6: Cheeselads: Three Lessons From Alfred, Leonard and Chloe: original slide 6

The original caption

We had the honour of interviewing the faces behind Cheeselads and here’s to making your first million.

@cheeselads @alfredthecheeseman

#singapore #sgbusiness #sgentrepreneur

A little context

Archive post: the original images and figures belong to its publication date.

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