HERITAGE · BUSINESS STORIES
Can We Guess the Cheeselads Founder’s Income?
12 February 2026 · Updated 11 November 2026 · Heritage by Eventful
Two minutes, one income guess and $10 on the line. Heritage’s first Cheeselads encounter starts with a challenge rather than a business lecture. Watch the original reel for the exchange.
The original caption
IF I CAN GUESS HOW MUCH YOU MAKE IN 2 MINUTES, YOU OWE ME $10
We interviewed this guy and found out how much he made within 2 minutes. Ok well, almost. And we managed to get him onboard to share some advice in the next video
Follow us to see part 2
@cheeselads
Watch the original video
This post was published as a video Reel, not a photo carousel. Watch the complete original on Instagram →
A little context
Original reel; the introduction follows the published caption.