Subdued Bugis+: The Second Singapore Store, at #1-04/05

What we saw, and where exactly

We spotted the hoarding two days before posting, on the first floor of Bugis+ facing the atrium. The unit numbers on it are #1-04/05, so it is two shop units knocked together, not a small pop-in. It sits where Sun Sand Sport used to be, right above the food hall side, which is one of the busier walk-through corners of that mall. The wall art is the usual Subdued cast: low-rise denim, tank tops, the script logo.

What is not on the hoarding

A date. "Opening soon" is all it says, and Subdued has not published one. Their first store landed at Wheelock Place in April 2026, so this is the second in under a year, which reads like the Singapore rollout is going faster than planned. If you want to be there on day one, watch the brand's own account rather than a listicle. We will update this page the moment a date is up.

Why Bugis+ and not Orchard again

Because the customer is already there. Bugis+ sits on top of the Bugis MRT interchange and pulls the exact secondary-school and poly crowd Subdued sells to, and it is a lighter rent than a second Orchard address. It also puts them next to the mall's own teen retail cluster instead of alone in a luxury block. We rated the malls up north in our mall ratings series if you want a sense of how these places compare.

FAQs

Where is the new Subdued store in Singapore?

At #1-04/05 Bugis+, S(188067), on level 1, in the two units previously occupied by Sun Sand Sport.

When does Subdued Bugis+ open?

No date has been announced. The hoarding, up since late August 2026, says only 'opening soon'.

How many Subdued stores are in Singapore?

One is trading, at Wheelock Place, which opened on 10 April 2026. Bugis+ will be the second.

What kind of shop is Subdued?

An Italian fashion label aimed at teens and young adults, best known for its denim, tanks and script-logo pieces.