IKEA Play Date Hide and Seek at Alexandra: 200 Spots, $10,000 Prize
IKEA ran its Play Date hide and seek competition at the Alexandra store on 6 and 7 June 2026, from 9.30am to 11.30am, with registration open from 14 May to 31 May and capped at 200 participants. The prize was 1,000,000 IKEA Family points, worth about $10,000.
It ran until 7 June 2026. We keep the page up because people still search for it and the details are worth having, but do not make the trip on the strength of this article. For what is actually on right now, see things to do this weekend.
How the game worked
Teams of two, 45 minutes on the clock, and eight professional hiders camouflaged around the store to find. At least one member of each team had to be an IKEA Family member, and the second had to be at least 8 years old on the event day. Signup was free through the IKEA website. Two hundred spots across two mornings is genuinely small for a store that size, which is why registration closing on 31 May mattered more than the event date.
Why an IKEA store is the right venue for this
The showroom floor is a maze of furnished room sets by design, and that is exactly what makes it a good hiding ground. It is also the rare brand activation where the venue is doing real work rather than just hosting a booth. If you shop IKEA for the sales rather than the games, our Swedish Midsommar Sale write-up covers the mid-year one.
The IKEA Family point again
One team member needing IKEA Family membership is the same pattern as the sales: the good stuff is member-gated and membership is free. Sign up before you register, not while the registration form is open in another tab.
At a glance
Good to know
· Registration closed 31 May for a 6 and 7 June event. The signup deadline is the real deadline.
· Only 200 spots across both mornings. This is not one you decide on the day.
· One team member must be an IKEA Family member. It is free, so sort it before registering.
FAQs
When was the IKEA hide and seek event in Singapore?
6 and 7 June 2026, from 9.30am to 11.30am, at IKEA Alexandra. Registration ran 14 to 31 May 2026.
What was the prize for IKEA Play Date?
1,000,000 IKEA Family points, worth around $10,000.
What were the rules for IKEA Play Date?
Teams of two, with at least one IKEA Family member and the second member at least 8 years old on the event date. Teams had 45 minutes to find 8 designated hiders.
How many spots were there?
200 participants in total, with free registration through the IKEA Singapore website.
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