You walked in just to “look around.”

You walked in just to “look around.”

Two hours later, you’re eating a hotdog bun, mentally redecorating your entire living room, and your cart has things you definitely didn’t come in for.

That’s not an accident.

IKEA is designed like a maze on purpose. One entrance. One exit. A fixed path that winds through every single section before you can leave.

The arrows keep you moving. The room setups make everything look better than it would in your actual flat.

And right when your legs get tired, there’s a restaurant selling cheap meatballs to keep you inside just a little longer.

Every minute you spend in there, you see more. Every thing you see, you want.

Most stores push you to buy. IKEA pushes you to stay. And staying is what makes you buy.

Follow us @heritage__sg only if you’re an entrepreneur.